Locate and analyze competing books on.Plan articles, speeches, white papers, and marketing materials like one-sheets.
Create an editorial calendar for upcoming blog posts and social marketing.Plan a book proposal or a book marketing plan.Organize your ideas into a table of contents for your book.Here are some of the ways you, as an author, can use mind mapping: If you’re mind mapping on a computer, of course, you can simply drag-and-drop chapters and ideas to different locations. From this fresh perspective, you can add, delete, or move chapters and their contents until everything fits together just right. The power of mind mapping is that, at a glance, you can see the whole project and how the various parts fit together. Next to the cloud indicating each chapter, list the ideas you plan to address in each chapter.(Later, you can add the specific titles of each chapter.) Temporarily label them Chapter 1, Chapter 2, Chapter 3, etc. Add several smaller clouds around it, (like planets around the sun).Reduced to its essence, mind mapping is a form of visual thinking that converts ideas and words into easily-understood visuals that let you to display the part-whole relationships that exist in complex projects, like the chapters and contents of a book or the tasks (and deadlines) associated with a book marketing plan.
However, authors who use mind mapping software on their computers and mobile devices enjoy the most benefits. I say “technique” to emphasize that mind mapping can be done anywhere, including the back of a napkin, on yellow legal pads, or white boards. I turned to Roger to introduce me to mind mapping and here’s his response:Īlthough mind mapping as a creativity and productivity tool has been around for decades, it amazes me that many authors still haven’t discovered this simple technique for organizing ideas and creating action plans for planning, writing, and marketing books. Parker, the author of numerous best-selling books who also self-publishes and runs the Published and Profitable Blog, a source of endless tips for brand-building, graphics, publishing and other interests. I’m pleased to present a guest article today from Roger C.
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